“Even though we do not have any current deals with Groupon and a lot of business owners might not have had a good experience, for us it was a success. We used this opportunity with our Groupon clients to make sure we got reviews and pictures to build our salon Instagram.” The Groupon Merchant team was very attentive and anytime I would reach out about updating our terms they were very helpful. “When we first started, we did not have restrictions but as we started getting more buzz we had to make sure we added some terms and restrictions. Julia Spahiu of Haven Color Bar shares her experience setting up and tweaking a Groupon marketing campaign for her salon: Or if you’re a hair salon, setting a limit for how often people can rebuy your Groupon deal (for example, every six months). For example, if you’re a restaurant, offering limited Groupon availability on weekend dates (with less of a discount) to push people to buy Groupons for weekday dates.
Using the deal structure or fine print to protect full-margin sales. A great example - I recently bought a massage on Groupon and the merchant offered me another appointment at the Groupon price (with the full revenue going to the business). Creating a strategy to upsell customers or incentivize them to come back ASAP to realize a small profit. Profit isn’t usually the goal with running a Groupon marketing campaign - brand awareness and new customers are. Making sure that the revenue split covers your costs to provide a service (or product), even if it doesn’t result in a profit. If you’ve inquired about getting started with Groupon and they send you to the self-service platform, that means that they don’t think you’re worth the sales rep’s time and you likely won’t do well on the platform. Working with a Groupon sales rep instead of Groupon’s self-service platform to ensure a win-win-win deal structure. Yes, this means that to find success with Groupon marketing, you may actually have to offer more than 50% off. Just because something performs well in one market, at one price, doesn’t mean the same will be true of a smaller or bigger market in another location. Researching your market for similar deal types to set expectations for deal structure and sales prices. Talking to other local/similar businesses who have done a Groupon deal before talking to a Groupon sales rep so that you come into the process knowing what to expect. In general, I think that Groupon can definitely be a good way to reach new customers and make use of unsold inventory.īut in order to get the most out of Groupon, I recommend: Getting the Most out of a Groupon Campaign
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